Jonathan has helped to implement many employee affinity groups at Airbnb. He was a key driving force in establishing Black@ which is the people of colour affinity group and he also acts as the executive sponsor of AirPride@ which is the LGBT affinity group. He works hard to promote diversity in everything he does, including in the marketing output of Airbnb. A key example is this year’s Superbowl spot for Airbnb that sent the message “We Accept”, embracing the diversity of all of their customers. It became the most talked about and provocative spot of the 2017 Superbowl. Externally, Jonathan is a donor for the First Graduate program which helps support people of colour from disadvantaged backgrounds throughout school. He also utilises his role as a very high profile industry champion on diversity initiatives to challenge industry bodies on the lack of diversity across the board.
When Jonathan moved to San Franciso, he realized there was a need to support and recruit diverse talent in Silicon Valley. To make Airbnb a part of the solution to this problem, he became a founding member and the executive sponsor of Black@, an employee resource group that aims to build a community of Black professionals within Airbnb and to drive understanding and acceptance around the value of diversity.
Since being founded in 2015, Black@ has partnered with organizations such as the Digital
Diversity Network, San Francisco Education Fund, and DevColor to recognize and support leaders from diverse backgrounds in the innovation economy. They have also hosted speakers such as
Spike Lee & Angela Fisher at Airbnb HQ.
Recently, Jonathan was as a part of the judges panel for the Great British Diversity Experiment, which brought together twenty diverse teams from different races, sexes, age groups and
Socioeconomic backgrounds to prove the positive impact of diversity in creative teams.