Sarah-Shay is a passionate self-starter, who’s has a made a real impact in championing diversity & inclusion throughout both her professional and personal life. Shay is Partnership Manager at GroupM and alongside her role she also voluntarily leads the CultureM committee at GroupM, which is responsible for promoting and raising awareness around ethnic, religious and socio-economic diversity within the business. She’s organized several events as part of this, including a Black History Month panel featuring senior black professionals in the media industry. Outside of work, Shay, is also the Talent manager of NNESAGA, which is one of UK’s leading black & minority Gaming & entertainment platforms. NNESAGA has partnered with EA, Sky sports, Nike, Facebook to name a few, to design safer and inclusive spaces for people of color. Shay has also launched the ‘B.Elite’ initiative, which aims to empower young black people and champion black businesses across the country.