Keia Clarke is entering her third season as COO of the New York Liberty, where she oversees the business and P&L, including strategic planning, budgeting and day-to-day team business operations. Additionally, Clarke works with stakeholders on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance. Under Keia’s leadership, the Liberty put a spotlight on the mass incarceration of women, specifically women of color, and has made an appearance on CNN to raise awareness for the issue. Clarke has also created an initiative to connect New York Liberty players with alumnae of YWCA Brooklyn’s Young Women’s Lead College Access Program. Following a practice during the 2019 season, the two organizations teamed up to provide the young leaders with the unique opportunity to be interviewed by New York Liberty players about their journey to college and overall goals to create change.