Shelina is a member of Ogilvy’s Inclusion Board and WPP’s Inclusion board, and of WPP Roots Steering Committee, a global network bringing together individuals from diverse, underrepresented cultural backgrounds. She is also Vice President of Islamic Marketing, where she champions Muslim expression and engagement within Ogilvy. Shelina is purposefully visible and vocal as an ethnic minority board member and drives tangible change for her colleagues. She is an adviser to the AMAL Foundation, promoting Muslim cultural and creative activity, a board member at IMPRESS, and a judge for the D&AD New Blood Awards and the Gerety Awards. She has been working with Campaign Magazine to highlight D&I issues, and regularly contributes to other newspapers and publications.
Shelina takes an active role in diversity-related and more general events to ensure there is an up-front presence of ethnic minority leaders, and is one of the most referenced spokespeople at Ogilvy in the media. She has written for the Guardian about her experiences as an ethnic minority employee of Ogilvy and was the company’s face at their International Women’s Day event last year. Shelina is part of Ogilvy’s diversity group, Roots, is on the steering committee for WPP Roots and sits on WPP and Ogilvy’s inclusion boards. She has ensured that the organisation is producing public facing work aimed at under-served consumers, such as through the ground-breaking “Great British Ramadan” study in 2018 which generated coverage across national media such as Radio 4 and the Observer. Shelina mentors upcoming BAME talent, particularly younger individuals and women. She highlights the challenges facing BAME individuals in contributions to newspapers and magazines and uses her platform to encourage those from ethnic minority backgrounds to step into new spaces, especially across various sectors of the creative economy. She has served twice as D&AD New Blood Award Judge, ensuring that people of colour are represented and that briefs reflect areas of focus for people of colour. She is working with various institutions to encourage Muslim creative talent, currently serving as an advisor to the Amal Foundation, working with the British Film Institute and D&AD, and having served as an advisor and judge for the Young Muslim Writers Awards, a trustee for the Windsor Fellowship and a judge for The Muslim News Awards for Excellence among other efforts to build awareness for ethnic minority communities in the creative sector.