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Dawood Gustave

Dawood built Reluctantly Brave to improve access for ethnic minorities and other underrepresented groups to the creative industries. This is at the core of Reluctantly Brave’s competitive advantage – being creative requires diverse thinkers. This year, he directed the set-up of the London chapter of the (Young) Braves program that trains 16-24 year olds in key skills for the industry and gives them real experience, grew the US network of College Braves to involve US college students in training and creative work, and ensured that Reluctantly Brave’s client work focused on getting their team and clients to work closely with young people from a wide variety of backgrounds. He continues to speak at schools across London, championing diversity in creative industries. Dawood has also formed a movement of entrepreneurs from non-conventional backgrounds, with a significant BAME focus, which aims to be a coalition of companies dedicated to bringing difference to the heart of business. Externally, Dawood was a commissioner on the London Borough of Islington’s Fair Futures Commission, through which he focused on improving the lives and opportunities of young ethnic minority people. He regularly takes on numerous speaking engagements to inspire young ethnic minority people and share learning on inclusion best practice. Dawood has deepened and broadened his advisory role for the NGO Bite the Ballot on how to get more young BAME people involved in the democratic process. He was a finalist for the BBBAwards, Black entrepreneur of the Year 2018 and won the DIMA 50 Male Advocates for Equality in Marketing & Media 2018.

Dawood Gustav

Dawood built Reluctantly Brave to improve access for ethnic minorities, and other underrepresented groups, to the creative industries. This is at the core of Reluctantly Brave’s competitive advantage – being creative requires diverse thinkers. In this past year, he has led on the creation of a new corporate purpose, highlighting diversity and putting it at the forefront of everything they do. He also established alternative recruitment processes to avoid the industry’s ingrained biases against ethnic minority people. He and his team continue to coach and mentor young ethnic minority people, from those considering their educational choices to those already employed. Externally, Dawood is a Commissioner on the London Borough of Islington’s Fair Futures Commission, where he has a strong focus on improving the lives and opportunities of young ethnic minority people. He regularly takes on numerous speaking engagements to inspire young ethnic minority people, and more generally share learning on inclusion best practice. Additionally, Dawood’s youth programme within Reluctantly Brave saw him win a National Diversity Award, recognising his innovation in community inclusion efforts.

Dawood Gustave

Dawood co-founded and grew a cutting-edge consultancy/creative agency with inclusion at its heart, not only because that is the right thing to do but also because diverse talent delivers better results for clients. Leading companies, large and small, are benefitting from this vision and Dawood’s creative insight, including Starbucks, Louis Dreyfus Company and Boots Opticians. Dawood made inclusivity, for BAME people and other underrepresented groups, ingrained in Reluctantly Brave’s day-to-day operations. His team has been chosen for their inclusive attitudes and he ensures each of them has the opportunity to work with or mentor people from different cultural backgrounds. Applying his experience coaching senior executives, Dawood coaches and mentors younger BAME people at various stages of their careers, from those considering their educational choices to those already employed. Externally, Dawood is a Commissioner on the London Borough of Islington’s new Fair Futures Commission. He also takes speaking engagements in many places, sharing inclusion best practice, including at Oxford University, Morgan Stanley, London Southbank University, and Mossbourne Academy in Hackney. Additionally, he is building an inclusive-access-to-creative-industries movement internationally through work with Fontys University (Netherlands) and the University of Michigan (US).