As VP Product & Commercial, Sumati is responsible for Product, Pricing and Data along with accountability for strategy, project delivery at Virgin Holidays. She has previously held roles as VP – Strategy, and VP Financial Planning at Virgin Atlantic, and is a Chartered Accountant, trained at EY. Sumati plays a central role on the Be Yourself Steering Committee at Virgin Atlantic, driving the diversity & inclusion strategy. Sumati has championed a data-led focus on measurement and target development, influencing the setting of published targets on women in leadership and BAME representation. Sumati is Co-Chair of the Women in Aviation & Aerospace Charter Board, supported by UK Government, working towards gender equality. Since its inception, Sumati has encouraged more than 200 organizations to sign up and pledge commitment to ensuring gender balance. Sumati regularly represents the airline at networking events, including at the House of Commons, and Women of the Year Awards.