Louise is the head of Wavemaker Roots and a Board Member for Making Your Future. She is committed to driving the charge for inclusion across all levels of business and has presented the Wavemaker Industry Taskforce census, organized events and exhibitions celebrating inclusion and has shared best practice across the sector to aid in the establishment of Roots chapters beyond Wavemaker. Independent to her role, Louise is a Mentor for INvolve and Bloom and with great success is currently aiding mentees in navigating their careers. Louise has recently taken on a new role as Head of Insight at PHD.
Louise set up WM Roots, a group of like-minded colleagues who champion ethnic and cultural diversity at Wavemaker, as well as driving greater inclusivity and representation within the wider media industry. Louise has presented Wavemaker-specific results from the Industry Diversity Taskforce census to the agency, to be used to track diversity progress; arranged for WE ARE STRIPES to speak about their work championing ethnic diversity and highlight how Wavemaker staff can get involved; organised a photography exhibition featuring and celebrating women of colour; and connected with WPP contacts to help set-up their own branches of Roots. Roots has facilitated numerous events to promote D&I and intersectionality, including participation in mentoring schemes and collaborating with HR on incorporating D&I into recruitment practices. To achieve positive change outside of her WM Roots efforts, Louise mentors women of colour within the communications industry. She has also worked hard to raise her own profile and visibility to act as a role model.