Big Mouth Records was founded in part to address historic inequities in the music industry; they respond to, and interview every single application without regard to race, ethnicity, gender or class. They have a strong belief in mentorship and start working with folks early in their college careers, developing them and bringing them closer to the business, teaching, guiding and supporting them. As a result, 75% of their interns have been black and 90% have been women. Externally Binta holds a number of roles of that help to promote inclusion for the BAME community, including; as a Trustee, Barnard College, Columbia University, Trustee of the American Theatre Wing, Trustee of the New York City Parks Foundation, and on the Board of Advocates, Human Rights First. Additionally she has been listed as a Fortune 40 under 40 Business Leader, a Crains 40 under 40, JET Magazine 40 under 40 and The Roots 100 Most Influential African Americans. She also regularly writes and interviews in publications that target BAME people and is a regular public speaker, both to BAME groups at fortune 100 corporates and to BAME groups and leading schools and universities, including most recently at Harvard Business School.