Bridget is the Director of Stores, Online, Multichannel & Supply Chain at O2 UK and is responsible for leading a team of 2,795 employees, representing 42% of O2’s total staff base. Bridget’s area serves 25 million customers through their 470 stores and 30 million unique visitors through the website and app annually. She is an expert at leading customer focused transformational change to deliver in a multichannel world and has conceived and delivered a number of initiatives across culture change, multichannel and new store concepts. Bridget is the only White and Black African person at her level in the business, and has led her department to many industry awards. Bridget runs a programme called ‘Inspirational Women’ for women in the workplace who have overcome adversity, many of whom are from the BAME community. She is also a mentor for individuals across the industry, is an ambassador for the Retail Week ‘Be Inspired’ campaign and champions diversity inspiring both women and BAME individuals to achieve their potential. In addition she is the official business sponsor of the LGBQT society and a member of the Women’s Network.