As Head of Strategy & Planning at Sky, Denny sits of the creative leadership team with responsibility for Sky Creative, Europe’s largest broadcaster in-house ad agency. He is also responsible for advertising & marketing strategy for Sky Entertainment channels, Sky Movies & the Sky Sports portfolio for the #1 advertiser in the UK.
Denny supports the development of Sky’s initial BAME representation pledge, covering on-screen portrayal (20% of significant on screen roles), Production (BAME background in at least one senior production role), Writing (BAME targets on writing talent), and commissioning targets. He is regularly selected to deliver Sky’s Senior Leader Welcome, including highlighting Sky’s commitment to diversity to new joiners. He also actively champions a culture within Sky that celebrates openness, inclusiveness, and authenticity as a diversity leader.
Denny continues to be a visible role model and diversity champion through active participation in industry bodies including the Royal Television Society as well as being a member of the International Academy of Digital Arts & Sciences.