Natalie is a Content Creative and the Vice Chair of Ogilvy Roots at Ogilvy UK. Natalie was instrumental in the design and launch of the Sticky Labels podcast, created to spark discussions and inspire change and she most recently highlighted work from Ogilvy Africa for Black History Month 2019. Independent to her role at Ogilvy, she is also the Founder of Latch Productions, a company dedicated to shaping how creative visions are accessed and assessed through various skillsets in media. Natalie is also the Creative Director at The Cellar which was created to address the lack of upscale venues to meet the upsurge of Hip Hop, R&B and Afrobeats Acts in the UK. She is committed to providing artists with a platform to showcase their talents to young music enthusiasts and talent.