Having recently joined the business, Rashada has already successfully organised an International Women’s Day mentoring and insight day at Amazon Web Services for students of predominantly BAME backgrounds. Here, they were introduced to the world of artificial intelligence and machine learning technology and how it impacts everyday life. The students were introduced to the global head of professional services at Amazon Web Services and were able to hear his story on why diversity and STEM is important. The event was well-received by the business, the students and their teachers. Externally, Rashada is co-founder of London’s largest STEM initiative Your Future, Your Ambition which has a focus of ensuring that STEM based careers and opportunities are accessible for all. To date over 5,000 young people have attended YFYA and over 900 have received mentoring. She has also been actively involved in a large number of activities and initiatives in a voluntary capacity that support the BAME narrative both in the UK and in Europe. Rashada has been recognised in numerous publications for her work in D&I, most recently placing in the Black Girl Magic 100.