Sabrina passionately spearheads opportunities and initiatives that open doors to a new generation of BAME professionals. At Zeno Group, she was the first Black female executive in the agency’s New York office co-leading the Consumer Marketing practice under the New York MD and became a mentor to junior BAME employees. She lobbied for and founded the first ever D&I council, presenting the case for its establishment, writing the mission statement, the council’s responsibilities, convening members across the US network and was the chairperson – overseeing ideation and execution of the council’s activities. Sabrina organized workshops for staff with D&I experts to build awareness of governmental policies and societal movements that are impacting staff and the public the group are in service to. Externally, Sabrina is an Adjunct Professor at Manhattan College teaching Advanced Communications and Strategic Planning to students. Sabrina was handpicked by Fordham University to facilitate its Leadership Communications Lab, creating rigorous exam settings to prepare business graduate students for the workforce; in addition to giving talks with BAME students at the University of East London. She is also a member of the Taylor Bennett Foundation, mentoring young BAME professionals on their career trajectories, and is a contributor to HuffPo, Forbes, CultureBanx and PR Week, providing insights on important issues affecting people of colour today.