Jonathan has helped to implement many employee affinity groups at Airbnb. He was a key driving force in establishing Black@ which is the people of colour affinity group and he also acts as the executive sponsor of AirPride@ which is the LGBT affinity group. He works hard to promote diversity in everything he does, including in the marketing output of Airbnb. A key example is this year’s Superbowl spot for Airbnb that sent the message “We Accept”, embracing the diversity of all of their customers. It became the most talked about and provocative spot of the 2017 Superbowl. Externally, Jonathan is a donor for the First Graduate program which helps support people of colour from disadvantaged backgrounds throughout school. He also utilises his role as a very high profile industry champion on diversity initiatives to challenge industry bodies on the lack of diversity across the board.